Raisins dancing and singing to Marvin Gaye's hit song "I Heard It Through The Grapevine"? That's not going to work! Wrong! This brilliant advertising campaign, funded by the California Raisin Advisory Board (CALRAB) and first aired on September 14, 1986, went viral and eventually won an Emmy and an additional nomination. They were cute and they could perform, singing the praises of California raisins to their fast growing and adoring audience.: There was even a 13-episode California Raisins Saturday Morning Cartoon show in the late 80's. Yes, from 1986 to 1998, the California Raisins seemed to be everywhere! They appeared on lunch boxes, notebooks, clothing, record albums, posters and even toilet paper!. A highly successful California Raisins Fanclub began in 1987! Even though the campaign featuring these lovable clay-animated figurines has long since ended, serious collectors are still caught up in California Raisin-mania!
DJR Authentication is a premier buyer, appraiser and authenticator of jewelry, coins, collectibles, art and other fine goods, located in Mt Pleasant, South Carolina.