The concept of an engagement of marriage ring originated in ancient Egypt more than 5000 years ago. The circular shape of the ring representing eternity, while the exchange of rings established a commitment and promised never-ending love. The Sicilians came up with the idea of adding a diamond, believing that diamonds were literally ‘forged by the fires of love’. How did wedding rings end up on the fourth finger of the left hand? The Ancient Greeks promoted this idea, being convinced that the ‘ring finger’ contained a vein that lead straight to the heart. The vein became know as the ‘vena amores’ (vein of love). The Romans took the concept of wedding rings to a new level with artistic, intricate and elaborate personalization of engagement and wedding rings, often with likenesses of the betrothed couple themselves! With the establishment of formal wedding etiquette and strict procedural guidelines, the wedding jewelry industry has continued to evolve and thrive, thanks to countless creative and highly effective marketing campaigns like the delightful, as well as ingenious, 1947 DeBeer’s, “A Diamond is Forever”. (FYI: It was voted the #1 slogan of the 20th century by Advertising Age Magazine!)
DJR Authentication is one of the nation's premier appraisers, authenticators, and consultants of jewelry, coins, collectibles, art, sports memorabilia, and other fine goods, located in Mt Pleasant, South Carolina. Schedule your appointment or learn more today at djrpro.com.