Did you know? The original idea and design, for what was to become the G.I. Joe craze that swept the country beginning in 1964, was created in 1963 by Stan Weston, a Manhattan licensing agent, and passed on to Hasbro executive Donald Levine who purchased the rights for a mere $100,000! It was originally assumed that boys would never play with dolls and parents would never buy their sons dolls so the word “doll” was purposely avoided in the developing and marketing process. Dolls for boys became “action figures” overnight. Before the universal name G.I. Joe was adopted, the original prototypes for Joe were named Rocky (marine/soldier), Skip (sailor) and Ace (pilot). The initial line released in 1964 consisted of representatives of four of the branches of the U.S. armed forces (Army, Navy, Air Force and Marine Corps) and later on, the Action Nurse. Since the original Joe hit the market in 1964, the fervor has not let up! Since his release, Joe has continued to evolve and find new homes in comics, films, television, books, video games and so much more! A hand-carved G.I. Joe original prototype fetched a whopping $200,000 in a 2008 auction held at Comic-Con in San Diego! The prototype was the most valuable action figure ever sold.
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