Did you know? In the 1960’s and 70’s, the graphics on your metal lunch box told the story to your friends and classmates of how cool of a kiddo you actually were! Sound silly? In the 70s and 80s, popular TV show and musical group graphics dominated the lunch boxes of the grade school “in” crowd. The ‘box’ you carried actually became a status symbol. The Osmonds, The Bee Gees, Cinderella, The Incredible Hulk, Superman, Speed Buggy, The Flintstones, Underdog, The Jetsons, The Beatles and many more images depicting preteen pop culture were seen swinging in chaotic school halls at the sound of the morning bell. Boys typically went with super and action heroes while girls tended to lean more towards ‘Disneyish’ type graphics. In the 1980’s, lunchboxes went crazy with designs in myriad new and even brighter colors. There wasn’t a kid alive in the 60’s, 70’s and 80’s who didn’t protect, cherish and even occasionally trade his or her lunchbox with a willing and eager classmate. FYI: The first character lunch box (Mickey Mouse) appeared in 1935 and was a product of Geuder, Paeschke and Frey. It was a lithographed oval tin complete with a handle and a pull-out tray but no thermos. Aladdin industries was responsible for the creation of the first TV show lunchbox namely Hopalong Cassidy! * In mint condition, a Dudley Do-Right (The Bullwinkle Show - 1962) lunchbox can fetch more than $2,200!
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